My book 'Ecommerce Unmasked' has 40 real cases of fraud.
Why did I become a case writer?
Cases can be understood by everyone. Whether you are in
ecommerce, a student, a consultant, or a customer, you can grasp what happened in
the case.
Cases give the real Indian context in the present time, and
are not theory or global context.
Cases being the method of study in management schools, managements
can quickly learn by cases.
I could have written chapters on each topic, but I think
cases add a dash of realism and life to the book.
How did I write the cases?
I started by documenting my experiences as cases, but each complicated
fraud incident would have run into more than 15 pages. Each incident was a mix
of many frauds and risks, and would have been difficult for the reader to grasp.
The purpose of cases was not to tell my story but for the
reader to understand each risk and aspect clearly, with a review explaining
what went wrong, how it could have been avoided, omissions and commissions,
issues, problems, solutions, loopholes, risks, best practices, and preventive
measures.
I broke up each big case into many small cases, with each
highlighting one risk or fraud. Soon, 40 cases were built up.
In real scenarios, combinations of risks and fraud are
present dynamically and have to be evaluated together to take protective action
in real time.
Think on your feet, and think out of the box.
Case studies are fresh, real,
live and risky and fraud situations encountered by eCommerce companies selling
consumer goods in India around the year 2012-16.
Risks and fraud relate to customers, fraudsters, eCommerce
companies, marketplaces, sellers, vendors, logistics, and payment gateways.
Each action packed case is presented in formats which give a
real picture of activities as they unfold. Initially, the cases merely stated
material facts as paragraphs in past tense. They were rewritten thrice to make
them interesting.
The case writing style is my own mix of play writing, mystery
novels, company meetings, and management meetings. All cases are not written in
the same style.
I liked creatively naming the cases by adding a new company
name ….com and title. Example: ‘DataTheft.com - one billion card data stolen’,
and ‘Genie.com - Oh master, where are you?’.
Writing the cases was a very interesting and creative activity.
Do enjoy reading the cases, they are an eye popper and easy to read. As an online shopper, you may recognise a few situations you may have been through.
Who done what?
Contributions of case stories were received confidentially and even anonymously, hence no names are taken to protect their identities. Usually, nobody likes to share bad experiences.
Do enjoy reading the cases, they are an eye popper and easy to read. As an online shopper, you may recognise a few situations you may have been through.
***
ISBN
978-93-5196-892-4
Download Free 22 page book sample: https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
Download Free 22 page book sample: https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
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Twitter handle @ecommerceunmasked
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