Ecommerce Unmasked
The name ‘Ecommerce Unmasked’ creates a sense of mystery and inquisitiveness 'what is the book about?'.Of course, I created the name, after thinking of many names. I think the name is perfect, and would not want any other for my book.
‘Ecommerce Unmasked’ unmasks the real face of the consumer goods ecommerce industry in recent times. PR articles put out to support valuation talk about macro numbers of how the ecommerce industry is growing in leaps and bounds and multi-billion valuations at which funds were raised.
The unmasking reveals disruptive models, fraud, unethical
predatory pricing, extreme competition, offline destruction, foreign funding,
tax evasion, law breaking, and more.
Working in ecommerce requires constant attention, being always alert to the environment. Competition is fierce, almost all Indian vendors are present online, fighting for customers and orders.
Subtitle: Hidden secrets to fight online battles
Working in ecommerce is like fighting daily battles, there are no weekends, and the situation changes daily/ weekly/ fortnightly, just like formations change in a battle or war. Strategies have to be reviewed regularly; as the saying goes 'change is the only constant'.Working in ecommerce requires constant attention, being always alert to the environment. Competition is fierce, almost all Indian vendors are present online, fighting for customers and orders.
Cover page design
First of all, I created and designed the cover page, all by
myself. Hope you like the cover, which is actually an awesome red but looks a
few shades towards pink digitally on browsers. The thoughts which went into the
creation were:
The red cover page background indicates a loss making
situation for ecommerce companies and offline channels. Cracks are starting to
emerge like offline retaliation, government investigations and action with
fines, and regulation.
A sinister figure is bringing in to India, a shopping cart
of goodies represented by icons of sales, social media, customer parties,
online and COD payments, couriers, and customer support.
However, the cart's frame is made of foreign funding, fear,
marketplace unethical competition, unexplainable high valuations, fraud and
cyber crime.
The cart is supported by wheels, who are customers and
various service providers; they are happy and unhappy.
I raise a question - where is the Indian ecommerce management, regulation and government?
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3) Book offline or with Wallets on my site goodline.in https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
Twitter handle @ecommerceunmasked
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ISBN 978-93-5196-892-4
Download Free 22 page book sample: https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
Download Free 22 page book sample: https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
BUY
2) Buy on Instamojo store with a Shopping Cart (can buy more than 1 book):
3) Book offline or with Wallets on my site goodline.in https://www.goodline.in/books/7-ecommerce-unmasked-hidden-secrets-to-fight-online-battles.html
Twitter handle @ecommerceunmasked
Twitter hashtag: #ecommerceunmask
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